7 REASONS WHY YOU SHOULD USE PINTEREST ADS

As an expert Pinterest Manager, I get asked a lot about Promoted Pins. Are they worth it? Should people invest in them?

You can definitely get great results on Pinterest using organic strategies, but Pinterest Ads give a great boost to your content when you have a specific goal in mind.

First of all, you should have your funnel set up: when people click on your pin, they go directly to your blog post or landing page, so you should have a clear call to action there!

You may want them to sign up to your email list, sell a digital product or maybe you want to promote an affiliate link.

So let’s see why you should use Pinterest Ads in your marketing strategy.

1. TO REACH PEOPLE IN THE RIGHT PLACE

When people are on Facebook and Instagram, they’re scrolling to see what’s happening in their friends’ lives, they’re not in a buying mood.

But when they go to Pinterest, they’re looking for a specific solution to their problems, so they’re in the right mindset to buy. That’s why Pinterest is a fantastic platform to promote your offers!

2. TO GROW BRAND AWARENESS

Putting some Ad money behind a pin will get it in front of many people, and if your pin has good graphics and great keywords, people will start to recognise your brand.
Remember that the vast majority of Pinterest searches are unbranded, that means that people are looking for a solution to their problems, not for a specific brand! That’s a great opportunity for small businesses!

3. TO INCREASE LEADS

Pinterest Ads are a great way to build your list! You can promote a pin that leads to a blog post with an opt-in form, or it can lead directly to a landing page (be sure to disclose that you need their name and email in the pin description).

4. TO INCREASE SALES

Pinners who engage with Promoted Pins are 12% more likely to buy from you.

That’s great news, considering that people need to see your offer many times before deciding to buy, so the more times you’re in front of their eyes, the better!

Whether you’re selling a digital product, a physical product, a service or you’re promoting an affiliate link, Promoted Pins can help you reach your goals!

5. TO GET A BOOST AFTER THE CAMPAIGN

When you pause a Facebook Ad, it will immediately stop appearing on people’s feed. What’s great about Pinterest is that even after you’ve paused your Ad, it will still be shown a lot!

The Ad gave the pin a great boost and it will continue to appear in the Smart Feed. Isn’t it awesome?

6. TO GET MORE DATA

Once you’ve run your Campaign, you can go to the Pinterest Ads Manager and see the actual search terms that people used to find your pin.

This is a goldmine of information that you can use for your next campaign and for your whole marketing strategy!

7. TO SAVE MONEY

In the majority of the cases, Promoted Pins are cheaper than Facebook Ads. Of course, every account is different and every campaign deserves its own attention, but I’d definitely give it a try and see the results!

So now, tell me: are you going to try Promoted Pins? Or have you already?

Let me know in the comments!

Are you feeling overwhelmed when it comes to setting up your campaign?

Click here to learn more about Pinterest Ads Management and get in touch with me.