HOW TO BECOME A PINTEREST MANAGER

Many people don’t know that managing Pinterest for other businesses is actually a job: you can support other people to promote their offers and work from home.

But first of all:

WHAT IS A PINTEREST MANAGER?

A Pinterest Manager is a person who works on Pinterest accounts in order to promote their content and their offers on Pinterest, with the goal of increasing the traffic, the leads and sales of that business.

WHAT’S THE DIFFERENCE BETWEEN A PINTEREST VA AND A PINTEREST MANAGER?

A Pinterest VA performs tasks like creating images and scheduling pins, whereas a Pinterest Manager creates the whole marketing strategy for her clients. That means that she considers the business objectives, the target audience and she creates a customized plan before actually performing the other tasks.

You can read this article if you want to know what a Pinterest manager does.

HOW CAN YOU BECOME A PINTEREST MANAGER?

When you embark on this journey, you’re a business owner and therefore there are many hats you’ll have to wear. But let’s start with the basics.

1. LEARN EVERYTHING YOU CAN ABOUT ONLINE BUSINESS

Learning about online business is essential because you want to stay updated about the latest trends on marketing, online tools and ways to promote your clients’ businesses. I recommend listening to podcasts (I love them) or watching YouTube videos. Marie Forleo and Amy Porterfield are among my favorite people to follow.

2. LEARN ABOUT PINTEREST MARKETING

Learning and staying on top on Pinterest is obviously a must, as the platform is always changing and evolving and it’s crucial to know what new tactics and features you need to be implementing.

3. LEARN GRAPHIC DESIGN AND SEO

You don’t need to be a graphic designer, but the more you know about design, the better. I use Photoshop, but if you have a good knowledge of Canva, it’s okay, as long as you’re always willing to learn, improve and figure things out.

Pinterest is a search engine, not a social media platform, which means that a good knowledge of SEO is really important, because the pins you create will be found based on the keywords you use. You can find out more about Pinterest keywords here.

4. START PRACTICING

Now that you’ve got the basics covered, it’s time to start practicing. You can work on your own account, but I also recommend offering a free month to a friend or someone else you know, so you can actually see how it actually works and the results you can achieve.

5. CREATE YOUR OFFERS

Once you’ve started to practice, you can create your offers. You can choose from:

Pinterest Management
Pinterest Strategy Session
Pinterest account audit
Pinterest VIP day
Pinterest account set-up
Pinterest Ads Management

The time frame and the prices change a lot, because each service delivers different results. I’d start with Pinterest monthly management, which is the most demanded by clients, and then add more if you want.

You’ll have to get clear on the goals, the time frame, the pricing and the workflow, as well as the onboarding and off-boarding process.

6. CREATE YOUR WEBSITE AND SOCIAL MEDIA ACCOUNTS

Most clients will want to look you up online, so having a website is crucial! It can be really simple with only a few pages, but make sure you state the benefits and the results your clients get, more than the process you go through.

If you want to make sure your website is strategically designed, read this article where I give you 7 website design tips to turn traffic into sales.

I use Squarespace for my website and I’m really happy about it, but Showit is also a great option.

You’ll want to have some social media accounts: I recommend having just a couple and being active on them, rather than having many and posting on them from time to time.

Personally I use Instagram because I know my ideal audience is there. And of course I have a Pinterest account: I think it would be weird not having one!

7. START LOOKING FOR CLIENTS

When looking for clients, there are a few strategies. Start with one or two and stick with them for a while. If they don’t work, try another one. Here are some ways to find clients.

Start with your network (your friends, colleagues and family)
Social media
Email list (create a freebie and nurture your audience)
Pais Ads
Online Communities (like Facebook groups for example)
Networking events
Referrals
Cold outreach
Collaborations (like hosting a training)
Content marketing (for example writing blog posts)

8. GIVE AN EXCELLENT SERVICE TO YOUR CLIENTS

Once you get a few clients, celebrate! Offer excellent customer service and remember that communication is key. My clients love to receive weekly updates and I always let them know what’s going on with their Pinterest accounts.

Giving a great service and experience to your clients is the best way to make sure they stay longer and refer you to their network, so don’t underestimate this part.
So there you have it: if you follow these steps you can be sure you’re on your way to becoming a successful Pinterest Manager. You can do it!

I hope this article was helpful to you and let me know if you have any questions in the comments below!