PINTEREST ADS OR FACEBOOK ADS? WHICH ONE SHOULD YOU CHOOSE?

In the online space, everybody is giving you their opinion about the new trend to get more eyes on your content and eventually more clients. But what if you could use two or more platforms effectively?

Should you choose Facebook Ads or Pinterest Ads? Yes, I’m giving you the answer right now! You should use both!

In order to understand why, let’s consider the two platforms:

Pinterest is a visual search engine. Everything works around keywords. What’s great about Pinterest Ads is that they’re not interrupting the user experience, as it can happen with Facebook (you’re scrolling on your feed and you suddenly see an Ad). When you go to Pinterest you’re usually searching for something specific, so when you’re offered an Ad for something similar, it integrates easily on your feed.

For example, if you’re searching for ‘home decor ideas’ and you’re offered an Ad for a sofa, you’re not surprised.

With Pinterest Ads, you can choose interests, but they can be very broad and usually it’s better to focus on keywords. You can target a cold audience (people who’ve never come across your brand) and/or a warm audience (people who have visited your website, have interacted with your pins or your email subscribers).

FACEBOOK

What’s great about Facebook Ad is the targeting. Facebook knows a lot about you (more than you think!) and it’s obviously a great advantage for marketers!

You can choose a really targeted audience for your offers, you can also retarget people who visited your sales page and make sure your Ad is not going to be offered to people who already opted in by excluding the Thank you page.

These are only some options of course! You can choose a cold audience, a warm audience or a lookalike audience.

WHEN YOU SHOULD USE PINTEREST ADS

If you have an evergreen funnel, Pinterest Ads are really useful!

The two main cases where I personally like to use Promoted Pins are:

Collecting email subscribers
Selling a low cost product

To keep things simple, let’s say we’re targeting a cold audience. It’s very unlikely that they’ll purchase a product that’s over 100 dollars if they’ve just met you.

But you can certainly give them a great freebie and collect their email! In this way, you can send them a welcome sequence, nurture them over time giving great value and they’ll likely buy from you in the future if they enjoy your content and your offers!

You can also sell a digital or physical product that is not too big an investment. In this way, you’re getting their email and getting back at least some of your Ad spent.

WHEN YOU SHOULD USE FACEBOOK ADS

Ok, so let’s say that you’re launching your program and that doors close in 1 week. In this case, you’re in a hurry and Facebook is the best option.

You can create a warm audience based on your website visitors and promote your offer to them. You’ll set the dates and those people will be targeted during those crucial days.

So this is the rule to keep in mind:

When you have an evergreen funnel, choose Pinterest Ads.

When you have a limited time offer, go for Facebook Ads.

You could do everything on Facebook, of course. But I like to use Pinterest Ads because they’re usually much cheaper than Facebook and they don’t interrupt the user experience so much!

So why not try both? Let me know how it goes and tell me if you have any questions!

Having trouble setting up your Pinterest Campaign? Did you know that I also offer Pinterest Ads Management? Click here to learn more!